TEQUILA PATRÓN
AGENCY: BBH
ROLE: COPYWRITER
PARTNER: LORENA PEREIRA
STOP. SAVE. SHARE.
That was the mission: make content that was beautiful enough to stop the scroll, get saved, and end up in your mom’s WhatsApp. While showing product, obviamente.
Using my insider Mexican knowledge and Lorena’s art direction, we turned PATRÓN’s socials into a feed even a non-drinker would follow.
Every quarter, we picked a part of Mexican culture where tequila shows up (spoiler: there are many) and elevated it to meet PATRÓN’s standard.
“Crew! Thank you for today. Work was fantastic, good presence, great vibes, and perfect outcome” —PATRON.Mexicans don’t just host. They welcome.
We want our guests to forget they are guests at all, which is why we always say…
A centerpiece to guide you home. When it came to making a cempasúchil masterpiece, it had to be in collaboration with @cowboypetals.
A SERIES FOCUSED ON THE BEAUTY OF SHARING IN MEXICAN CULTURE.
MI CASA ES TU CASA
Born in Jalisco. Made for your mesa.
Mangonada?
Freeze right there.
We just took your picnic to a whole new level.
An elevated take on the Mexican frutería where every slice is perfectly cut.
Every detail considered down to the smallest seed. Only fruit (and copy) at its peak, selected and prepared to our standards.
LA FRUTERIA:
Pricked perfectly.
The PATRÓN Prickly Pear Paloma.
Hand-picked and ripe for the season.
LA LISTA:
ORIGINAL SOCIAL SERIES.
Turns out people love lists. They don’t just enjoy them — they ask for them.
Their essentials, lined up, no thinking required (we love that.)
So we gave the people what they wanted.
POST COPY: All you’ll need all Agosto.
POST COPY: Four ways to do fall right.